marketing

You enter Decathlon to buy gym gloves. Just gloves. Next thing you know, you’re walking out with a yoga mat, hiking shoes, resistance bands, and a ₹799 water bottle with a built-in compass. Still no gloves. That’s the Gruen Transfer - the phenomenon where your brain forgets why

Dairy Milk: It’s all about romance - love, relationships, and those fancy Silk chocolates wrapped in dreamy packaging. Perfect for the “how far will you go for love?” crowd. Then there’s 5 Star: Its entire vibe is doing nothing. No frills, no roses, just a bold, laid-back chocolate