Hearts and Wallets

Dairy Milk: It’s all about romance - love, relationships, and those fancy Silk chocolates wrapped in dreamy packaging. Perfect for the “how far will you go for love?” crowd.

Then there’s 5 Star: Its entire vibe is doing nothing. No frills, no roses, just a bold, laid-back chocolate bar saying, “I’d rather chill than chase love.”. A true anti-Valentine narcissist.

Both brands owned by Cadbury - strategic positioning at its finest.

Here’s why this works:

Cadbury UK isn’t just selling chocolate.

It’s selling choices.

Whether you’re a hopeless romantic or a valentine’s day skeptic, there’s a Cadbury product for you. They’ve cleverly positioned themself in the market by appealing to two completely different audiences - at the same time.

Double the reach, double the impact, and double the sales.

Creativity + strategic positioning - a deadly combo that doesn’t just make your brand memorable; it makes it unforgettable.

What’s your pick for today?

For a change, I’m going with Kinder Joy this time 😄

Happy Valentine’s!

Originally shared on LinkedIn